Content Marketing Strategy
Content is King. Developing high value content is a key part of the success of a website. Quality content drives success across organic, paid and social efforts.
We use content as a key piece in the success of our online marketing efforts. Delivering engaging content in social, keyword rich content in search and gated content in paid media help us meet our client’s goals.
We tailor our content marketing strategy based on client and industry research. We perform a content opportunity analysis and content audit to develop a sound content marketing plan and content calendar. Whether we are creating resource pages, blog posts, category/product pages or whitepapers, our team of writers delivers engaging, thought leadership content.
By defining your core audience, auditing your site for content gaps and creating a content map, refreshing underperforming content and pruning poor content, we improve the way users and search engines view your site. Adding relevance and quality improves a user's site behavior (TOS, page views, bounce rate) and improves the site’s organic value and keyword rankings.
Content Calendar
We develop a content calendar based on research of audience, keyword targets, industry topics and site content portfolio. We schedule content based on expected value.
Content Types
We can create any type of content. These are the most popular types of content: blog pieces, resource pages/FAQs, category/product pages, whitepapers, infographics, interactive quizzes, calculators and product/solution finders.
Site Content Tactics
Content Gap Analyses note any missing content gaps, identifying underperforming content for optimization improves visibility and pruning poor content improves user and search engine trust.
Gated Content – Lead Generation
Targeting users with the right type of content (top, middle, bottom of funnel) at the right time is key to creating positive ROI with Lead Gen campaigns.