Category Archives: Search Engine Optimization


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Google Discover

What is Google Discover? Google Discover, launched in 2018, is Google’s way of surfacing relevant content to their users. This content may appear…
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Google Ads Campaign Types

When people think of Google and Google Ads, they think first of search. The search campaign has long been the most used and…
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Google Negative (Excluded) Audiences

What are negative audiences? Google uses various tools to help advertisers segment and target users for ad delivery generally referred to as audiences.…
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Google Ads Audiences: Types Explained

Over the years the Google Ads platform has evolved in many directions. One area that adds a ton of power and flexibility to…
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Unlinked Brand Mentions & Link Building

At this point, it’s safe to conclude that Google and other search engines value inbound links. There have been numerous patents related this…
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