Author Archives: Michael Pellman

Which search option is the right choice? We are asked that question from time to time in planning out an online marketing campaign…

Google Ads happens to be one of the most powerful and optimizable forms of advertising online. Google includes several campaign types (search, display,…

When people think of Google and Google Ads, they think first of search. The search campaign has long been the most used and…

After adding structured data to your website, it is time to validate your code. Validating your code, regardless of the type, is good…