Author Archives: Michael Pellman

If you are a content publisher that focuses on organic search, there is a good chance you have heard or read about structured…

Google has long employed keyword match types as a way for advertisers to broaden the search terms their ads show for, keep the…

This article is the second in a series related to Link Building. Over the Summer, we wrote about Unlinked Brand Mentions, what they…

Negative keyword organization and implementation play a key role in the success of paid search campaigns.  Increasing the percentage of impressions where ads…