Author Archives: Michael Pellman

In our last article, “Structured Data and Rich Snippets – A Primer”, we discussed structured data, how structured data results in Rich Results…

Many advertisers ask the question “Why should I bid on my branded terms in Paid Search?” They theorize that they will “get this…

If you’ve spent any amount of time in Microsoft’s Bing Webmaster Tools in the past 2 weeks, there’s a good chance you have…

Online marketing has become a favorite of marketers due to the tracking resources that are available. Having the ability to attribute Key Performance…