You’ve Implemented Structured Data – Now What?

After adding structured data to your website, it is time to validate your code. Validating your code, regardless of the type, is good practice. Validating your structured data ensures that it is error free and gives your structured data the best opportunity to result in a Rich Result.

Validating Your Structured Data

There are numerous ways to validate your structured data, with one of the most common ways being Google’s Structured Data Testing Tool Google’s Rich Results Test . This tool, Google’s Rich Results Test, allows you to test your publicly accessible page to see which Rich Results can be generated by the structured data it contains.

Let us look at how Google’s “Rich Results Test” works:

  1. Point your browser at: https://search.google.com/test/rich-results
  2. Upon landing, you will see text that reads, “Does your page support rich results?” along with a search box directly beneath this text.
  3. Above the search box, there are two options (tabs), “URL” or “CODE”. If you would simply like to test an entire page, enter (paste or type) the “URL” into the text box. If you are interested in only testing specific code (structured data, HTML or both) then choose “CODE”. For this purpose of this exercise, we are going to test a URL of a product page:
  4. Upon submission, you will be presented with a page of results related to the Rich Results Test.
  5. In the case of this example URL, the Test Results, at the highest level, are as follows”

As you can you see, the desired result has been achieved with the structured data implementation found on the example page. In the case of the example page, they are targeting multiple types of structured data. What are they you ask? Let’s take a look:

Breadcrumbs:

Products:

Note: The “1 warning” is fine in this case. If you were to expand up this warning, you would see it is due to an “optional” field that is missing. In general, a “warning” is allowed, whereas an “error” will prevent your structured data from passing validation.

Review Snippets:

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