The Online Marketing Experts at Objective Marketing Share Their Knowledge

Google Negative (Excluded) Audiences

What are negative audiences? Google uses various tools to help advertisers segment and target users for ad delivery generally referred to as audiences.…
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Google Ads Audiences: Types Explained

Over the years the Google Ads platform has evolved in many directions. One area that adds a ton of power and flexibility to…
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Unlinked Brand Mentions & Link Building

At this point, it’s safe to conclude that Google and other search engines value inbound links. There have been numerous patents related this…
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