After adding structured data to your website, it is time to validate your code. Validating your code, regardless of the type, is good…

Negative keyword organization and implementation play a key role in the success of paid search campaigns.  Increasing the percentage of impressions where ads…

In our last article, “Structured Data and Rich Snippets – A Primer”, we discussed structured data, how structured data results in Rich Results…

When people think of Google, they think of search. However, at its core, Google is a user experience provider. Everything Google has and…