Many advertisers ask the question “Why should I bid on my branded terms in Paid Search?” They theorize that they will “get this…

Google has long employed keyword match types as a way for advertisers to broaden the search terms their ads show for, keep the…

Online marketing has become a favorite of marketers due to the tracking resources that are available. Having the ability to attribute Key Performance…

When people think of Google and Google Ads, they think first of search. The search campaign has long been the most used and…