Category Archives: Uncategorized

We Created a Web Story Using the New WordPress Plugin – Here’s How

Before we get into how we created a Web Story using WordPress, it makes sense to give you some background on Web Stories,…
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Why Should an Advertiser bid on Branded Terms in Paid Search?

Many advertisers ask the question “Why should I bid on my branded terms in Paid Search?” They theorize that they will “get this…
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Navigating Google Ads Keyword Match Types

Google has long employed keyword match types as a way for advertisers to broaden the search terms their ads show for, keep the…
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Closed-Loop Marketing in Lead Gen Campaigns: Lead Value and How to Track it

Online marketing has become a favorite of marketers due to the tracking resources that are available. Having the ability to attribute Key Performance…
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Google Ads Audiences: Types Explained

Over the years the Google Ads platform has evolved in many directions. One area that adds a ton of power and flexibility to…
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